We are extremely proud to announce that on 3rd May 2012 @ the CEDABOND/CEDA Annual conference we picked up the award for most improved supplier of 2011 award. We thank our customer network for your continued and valued support over the last year and beyond.
At Dawson we aim to continuously grow and evolve our business and bring to market the most innovative and ecological product ranges from our 4 manufacturing partners. Our commitment to supply the best products, paired with a unsurpassed customer service focus we are able to meet the needs of our dealers, consultants and end users time and time again.
Again, on behalf of all the team at Dawson Foodservice Equipment thankyou for your loyalty and support.
Mike Butt
Managing Director
Foodservice design consultant Radford Chancellor is set to swim part of the Thames in a bid to raise money for charity.
Chancellor, who runs London-based Radford Chancellor Limited, will take part in the Great London Swim on May 26th in order to help Hospitality Action.
The one-mile course is set against the London skyline and starts near Canary Wharf in the Borough of Newham.
“I have chosen to swim for Hospitality Action because as the UK’s Hospitality Benevolent Organisation they provide vital assistance to all who work, or have worked within the hospitality industry and who find themselves in crisis,” explains Chancellor. “They provide assistance in a number of ways including helping people with a life altering illness, experiencing poverty, bereavement or escaping domestic violence – they work with all ages including children.”
Chancellor has completed the swim before and hopes to better his time of 59 minutes this time around. “While a mile does not sound a lot, there is a current in the water at the docklands and it is a wetsuit-only event, so I can honestly say it’s no easy challenge!” he says.
Anyone wishing to sponsor Chancellor and help Hospitality Action in the process can do so via his fundraising page here.
Good luck to Radford and keep up the hard work!
From alll your friends at Dawson Foodservice Equipment
The quest to develop the most energy efficient products is only set to intensify among catering equipment suppliers, but how much of this battle is about making a tangible difference to a commercial kitchen and how much is just marketing hype?
Glen Crossland speaks to Catering Insight:
Some dealers insist that as far as many operators are concerned, the capital purchase price and functionality of a product are still far more important than its energy efficiency benefits. Are manufacturers guilty of over-hyping the energy efficiency issue?
Purchase price and functionality of products are most certainly key buying factors. However, we urge dealers and end-users to never underestimate the efficiency of appliances. Cost in use must be considered and communicated with end users to help them make their purchasing decision. We fully understand there are cheaper alternatives of catering equipment always available to end-users, but if these use twice or three times as much energy, water or detergents then these products are indirectly more expensive and this is when the reality of quality, reliable and innovative products are a far better option for 99% of customers.
Over-hyping, of course, can confuse customers and turn the marketing of energy efficient products into a battle of who quotes the highest percentage savings. We believe that the best hype a product can get is from a representative who actually uses or owns one themselves. Case studies and site references are a great tool for end-users to truly understand what are ‘hyped claims’ or truly happy customers who are experiencing a truly ‘green’ product range first hand.
When it comes to the energy efficiency of a new product, how much of a problem is ambiguous marketing for the equipment industry?
Unclear marketing can become a problem for the industry if manufacturers solely provide a given percentage claim without further quantifiable data. At Dawson we make our product messages as simple to understand as possible to enable the end-user to make a clear judgement on what product ranges they decide to purchase. We pride our business on intelligent innovation and ecological efficiency, so delivering these messages both factually and clearly is of paramount importance.
Not all buyers may regard energy efficiency as an important criteria. What incentives are you giving dealers to overcome this?
This is something we have rarely come across as a problem, as purchasing managers and chefs see our products as a complete offering. We have chefs specify our equipment for combination ovens and prime cooking equipment that are simple to use, durable and fit for purpose. Purchasing managers relate to this along with the added selling point of ecological efficiencies.
What are you doing to make dealers aware of the energy efficiency benefits of your products and what steps are you taking to ensure these are properly understood and articulated?
We have communication plans in place which are keeping dealers informed of all the Dawson product news updates, which we send out every two weeks. It is extremely important that dealers know everything which is available to them from our range as we are constantly developing our product portfolio together with our manufacturing partners to further increase the energy efficiency of the products we offer. Along with this we keep all social media platforms and our website news feeds updated on a weekly basis.
Posted on 23rd April 2012
“ONE STOP SHOP FOR CATERING EQUIPMENT SPARES”
A reliable source of spare parts is at the very heart of an efficient service operation. First Choice was founded to meet this specialist requirement and aims to provide an unsurpassed level of service in the supply of spare parts to the UK Commercial Catering market.
First Choice co-founder John Whitehouse, explains ‘First Choice has the IT systems, human resources and logistics capability specifically tailored for the UK spares supply market. We maintain what we believe is the most diverse stock of commonly needed parts in the UK and next day delivery throughout the country is our standard service for stock items ordered before 4.00pm.’
Parts are stored at a new 27,500 sqft warehouse in the centre of England equipped with state of the art, storage and picking facilities. They also supply a comprehensive range of consumables and tools making First Choice a one stop shop for catering equipment engineers. First Choice even make it easier to identify the part you need with a series of fully illustrated catalogues and CD containing photographs of over 25,000 parts for cooking, dishwashing, refrigeration and coffee making equipment.
We are proud to be official supplier partners with First Choice Catering Spares
To visit the First Choice website Click Here
Posted on 16th April 2012
See our double page spread in this months Catering Insight Magazine – a thankyou to our customers and partners. We appreciate your continued support.
The Dawson Foodservice Equipment team.
Posted on 30th March 2012
Mareno has been a major supplier of prime cooking equipment throughout the world for more than 70 years. Chosen by the most respected restaurants and catering establishments throughout the UK & Europe, with a reputation that now encompasses three continents; Mareno’s range of products continues to provide individual cooking solutions for all in-line or island style requirements………
To see the full case study click here
Posted on 16th March 2012
Come and see us at PACE Conference & Exhibition 21st – 23rd March 2012 which takes place this year at the Hilton Hotel in Blackpool. The 3 day conference and exhibition is a great way for us to share the ways our ecological and innovative products are making a difference in education catering.
Glen – Marketing Manager at Dawson Explains – “Its the perfect platform for us to speak to the key decision makers in the education sector that are looking to procure catering equipment that can really make a difference. Not only are our products ecologically efficient reduces cost in use and carbon footprint, but we boast some of the industry’s most innovative patents enabling catering students to get a real feel for high end restaurant preferred equipment.”
At the conference we will showcase our New Mareno 70 range of equipment along with a host of reference sites we are proud to have been associated with over the last 12 months, such as Trafford College where we installed the UK’s first Rosinox 800 range.
Our culinary development chef Nathan Osborne will also be on hand on Wednesday demonstrating the benefits of Induction cooking.
For further information please call 01226 350 450.
See you there!
We are now back in the office from Hotelympia 2012. May we take this opportunity to thank everyone that came along to see us at the show, it was great to see customers both old and new catching up on the latest product launches from our 4 brands.
As we promised, every product range that we exhibited at the show were new and will be launching this year in the not too distant future. For more information on any products you saw at the show, please call our sales support office on 01226 350450.
Thank you again for coming to see us at the show!
We are extremely proud to announce that on 3rd May 2012 @ the CEDABOND/CEDA Annual conference we picked up the award for most improved supplier of 2011 award. We thank our customer network for your continued and valued support over the last year and beyond.
